the results

Marketing – Developing Your True Brand
Cherokee General Corporation: Generating a Value-Based Marketing Plan
Cherokee General, a woman-owned construction firm founded in 1985, was seeking to compete at a new level in the federal government arena. K Communications facilitated the development of the organization’s vision and values with company-wide participation. In this process the newly generated marketing plan provided a genuine and realistic approach for the organization to grow. With this road map and supporting communication tools, Cherokee landed its first national contract with the US Army Corps of Engineers.



"Karen kept us moving forward in the right direction. With her help, our employees became critical members of the marketing team – they became our ambassadors." - Rhonda Herschell, President, Cherokee General Corporation